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Anthony Purcell – PerformancePro director

Anthony Purcell PerformancePro director

Meet Anthony Purcell PerformancePro director. Anthony is a certified Personal Trainer, Strength and Conditioning Coach and Cycle Performance Coach. He also looks after PerformancePro’s client services and marketing.

Life before PerformancePro

Anthony grew up in Kent then moved to the capital to study at London College of Fashion. Despite his love for fashion design, Anthony’s post-student deskbound job as a fashion buyer was not for him.

In his mid-twenties, Anthony retrained as a Personal Trainer and worked as a freelance cycle courier. Once qualified, he quickly rose through the ranks with Virgin Active Premium Clubs but was soon to find himself stuck behind a desk once more!

Anthony and PerformancePro

Anthony was motivated by his self-confessed ‘addiction’ to personal training, the desire to start his own venture and avoid too much desk time. He met Daniel Boulle and Mat Grove just at the right moment,

‘The three of us have very diverse backgrounds and we look at life differently, but we are united in our shared vision and values when it comes to personal fitness and training.’

PerformancePro leads the field using science-based, athlete-grade intelligent personal and sustainable fitness.  Importantly for PerformancePro, this approach is rooted in the lasting side by side relationships they build with each other and clients alike.

And away from the gym?

Anthony is a very keen cyclist. His serious amateur racing may now be behind him but, whenever he can, he’s cycling the mountain sportive routes of Europe. Anthony describes this as ‘less hectic’ but when he isn’t tackling the slopes in the saddle, he is mountaineering up them and then skiing down instead. In the picture below, Anthony is the guy in the middle!

Back down the earth, Anthony and his young son Conrad swim and play football and rugby together. As for his lifelong love of fashion, Anthony is still the ‘go to guy’ for the latest in Sports Apparel. He admits his current ‘hobby’ is Japanese labels.

Anthony’s fitness

In between being a dad, scaling the heights of Europe, running PerformancePro and wearing smart gear, Anthony ’s own fitness regime looks something like this:

Monday – upper body strength training at PerformancePro
Tuesday – cycling Regent’s Park laps
Wednesday – whole body metabolic workout at PerformancePro
Thursday – cycling Regent’s Park laps
Friday – cycling Regent’s Park ‘social’ laps
Saturday – Time Out – phew!
Sunday – an 80-150k cycle ride

Top 3 fitness tips

  1. It’s ALL about body composition – try to limit alcohol
  2. Get your work ratio right with balance of push and pull exercises. Don’t neglect your back
  3. Sports therapy massage once a month


Not surprisingly, Tony looks to the world’s greatest explorer Sir Ranulph Fiennes and his breath-taking achievements for inspiration. For day to day motivation the pro peloton cyclists like Geraint Thomas keep Tony on track!

Anthony Purcell PerformancePro

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